Sales and Marketing Management

Finding and Winning New Businesses and Contracts

Your company must adopt the strategy of intense market penetration for fast growth. This Programme for Finding and Winning New Businesses and Contracts teaches the feverish pursuit of new business leads while you hold tight to the customers you have on hand.

Who Should Attend

Staff of companies, banks, the service industries and other establishments who hold positions in sales, marketing and business development will find this program very useful. These include relationship officers, client service officers, treasury officers, etc.

Key Items That Participants Will Learn

  • Setting up a plan for prospecting
  • Positioning
  • Suspects to prospects
  • Prospects to customers
  • Leads
  • When a presentation is required
  • Win and keep winning
  • (MS)3 hypothesis

Duration

2 days